Swedish Man Sets Guinness World Record by Inserting 81 Matches in Nose

STOCKHOLM, Sweden — November 20, 2025 — A Swedish man has set a new Guinness World Record by inserting 81 matches into his nostrils, officials said. The unusual accomplishment was inspired by his children, who encouraged him to attempt the feat.

According to authorities, the man carefully placed the matches one by one into his nasal passages, ultimately reaching the total of 81 matches. This achievement surpassed previous records in the category, earning official recognition from Guinness World Records.

The individual, whose name has not been disclosed, credited his children for motivating him to try the challenge. The family reportedly found the attempt entertaining, and the man decided to pursue the record to share the experience with them.

Guinness World Records representatives verified the attempt through a combination of video evidence and on-site witnesses. The verification process ensured that the matches were fully inserted and that the total count met the organization’s standards.

This record adds to the diverse range of unusual accomplishments documented by Guinness World Records, which frequently includes feats involving physical endurance, dexterity, and unconventional skills.

Medical experts caution against attempting similar stunts due to potential risks such as nasal injury, infection, or breathing difficulties. However, the man reportedly took precautions to avoid harm during the attempt.

The record has drawn attention on social media and in local news outlets, highlighting the creative ways individuals seek to achieve recognition. While some view such records as lighthearted entertainment, others emphasize the importance of safety and responsible behavior.

The man’s successful attempt demonstrates how personal motivation and family encouragement can lead to unexpected achievements. Guinness World Records continues to provide a platform for individuals worldwide to showcase unique talents and set new benchmarks in various categories.