Jasmine Crockett Launches Texas Senate Bid Using Trump’s Past Insults in Campaign Ad
AUSTIN, Texas — Democratic Representative Jasmine Crockett of Texas officially launched her campaign for the U.S. Senate on Monday with a striking debut advertisement that repurposes former President Donald Trump’s own disparaging remarks about her. The ad, released on social media platform X, features audio clips of Trump labeling Crockett as a “very low IQ person” and mocking her status as a rising star in the Democratic Party.
In the video, Crockett stands confidently as Trump’s voice plays, saying, “How about this new one they have? Their new star, Crockett. How about her? She’s the new star of the Democrat Party, Jasmine Crockett. They’re in big trouble.” Trump continues, “Somebody said the other day, she’s one of the leaders of the party. I said you gotta be kidding.” The ad closes with the former president’s biting line, “Oh man, oh man. She’s a very low IQ person… now they’re gonna rely on Crockett. Crockett’s gonna bring them back.”
The campaign’s strategic use of Trump’s insults has drawn praise from liberal commentators and political strategists who see it as a bold and effective way to energize Democratic voters in Texas, a state long dominated by Republicans. Ed Krassenstein, a political commentator, called the ad “brilliant,” while Democratic strategist Adam Parkhomenko described Crockett as “smart, fearless, relentless, and she doesn’t back down from anybody.” He added, “This is the matchup Texas deserves.”
Crockett’s announcement comes amid a competitive and closely watched Senate race in Texas, where GOP leaders remain confident but face mounting challenges from a shifting electorate. Texas Governor Greg Abbott has publicly predicted Crockett will be “crushed” by the Republican nominee, underscoring the high stakes of the contest.
During a campaign event on Monday, Crockett emphasized that “the gloves have been off” in the race and called on Texans to support her bid. “I’m asking for your support to be the next United States Senator from the greatest state of Texas,” she said. “They tell us that Texas is red. They are lying, we’re not. The reality is that most Texans don’t get out to vote.”
Crockett revealed that her decision to run stemmed from data showing strong support for her candidacy statewide. “I could have played it safe and continued serving in the United States House of Representatives for as long as my constituents would have me, but I didn’t choose that path,” she said.
The ad and campaign launch have sparked a flurry of reactions across the political spectrum. Conservative critics mocked the ad, with commentator Matt Walsh sarcastically endorsing Trump’s insults as accurate. Republican operative Matt Wolking also took aim at Crockett’s self-promotion, pointing to reports that her phone lock screen features a photo of herself.
As the race heats up, Crockett’s campaign strategy reflects a broader trend of candidates embracing and reframing negative attacks to galvanize their base. Her use of Trump’s own words highlights the increasingly personal and combative nature of Texas politics ahead of the 2026 midterm elections.
For more on the dynamics of Texas politics and upcoming Senate races, visit the Federal Election Commission and the U.S. Senate official sites. Analysis of voter turnout trends in Texas can be found through the U.S. Census Bureau, which tracks demographic shifts influencing elections. For comprehensive coverage of political campaigns and election law, the Federal Judicial Center offers detailed resources.
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