Kim Kardashian’s Beige ‘Ozempic Santa’ for Skims Draws Online Mockery, Capturing 2025’s Quirky Spirit
NEW YORK, NY — When Santa Claus made a special appearance at the Skims flagship store in New York City this week, shoppers expecting the traditional red-suited figure were instead greeted by a beige-clad Santa that perfectly embodied Kim Kardashian’s signature aesthetic. Known for her commitment to neutral tones in both fashion and home decor, Kardashian’s influence was unmistakable as the iconic holiday figure swapped his classic crimson for a monochromatic look that left social media buzzing.
The Santa, donning the Ultimate Bodysuit in Sienna beneath his outfit, was featured in a “fit check” video on Skims’ official TikTok page, where he detailed his ensemble with an enthusiasm that matched the season’s spirit. However, fans quickly noticed that this rendition of Saint Nick lacked the traditional round belly, prompting playful comparisons to “Ozempic Santa,” a nickname referencing the popular weight management drug that has become emblematic of 2025’s wellness culture.
Social media users flooded the comments sections of Skims’ TikTok videos with humorous critiques and witty observations. One user quipped, “God forbid Santa is trying to watch his figure,” capturing the zeitgeist of a year increasingly focused on health-conscious living and body positivity. Others lamented the loss of color and festive cheer, accusing Kardashian’s billion-dollar clothing company of “taking the color and fun outta everything.” Yet, the brand’s unwavering commitment to its minimalist palette is a strategic choice that experts agree is vital for maintaining a cohesive identity in today’s competitive fashion market.
Kim Kardashian’s affinity for neutrals is well documented, extending beyond her wardrobe to her famously curated home interiors, as documented by Vogue. This aesthetic consistency has become a hallmark of her brand, Skims, which has revolutionized shapewear by blending comfort with sleek design.
The beige Santa’s appearance at the Skims store also reflects broader cultural shifts. The juxtaposition of a traditionally jolly, rotund figure with a sleek, shapewear-enhanced silhouette mirrors ongoing conversations around body image, wellness, and the commercialization of health trends. The playful nickname “Ozempic Santa” nods to the widespread popularity of weight management drugs, which have been closely tracked by agencies like the U.S. Food and Drug Administration as they reshape public perceptions of health and beauty.
While some critics see the beige Santa as a symbol of 2025’s sometimes overly sanitized aesthetic, others appreciate the humor and modern twist on a beloved holiday icon. The event underscores how celebrities like Kardashian continue to influence not only fashion but also cultural narratives around identity and wellness.
As the holiday season unfolds, Kardashian’s “Ozempic Santa” serves as a reminder of how even the most traditional symbols can be reimagined to reflect contemporary values — for better or worse. For now, shoppers and social media users alike seem to agree that this iteration of Santa perfectly sums up the spirit of 2025: sleek, health-conscious, and unapologetically on-brand.
For more on celebrity branding and wellness trends, visit the Centers for Disease Control and Prevention and the Food and Drug Administration websites.
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