TikTok Faces Backlash After Selling Swastika Necklace Amid Rising Antisemitism

1 January 2026 U.S. News

WASHINGTON, D.C. — A TikTok Shop listing featuring a swastika pendant necklace described as “bold” and “stylish” has sparked outrage amid growing concerns over antisemitism in the United States and abroad. The controversial item, which was marketed to users through targeted ads, was eventually removed after public backlash. The original description promoted the piece as a “hiphop titanium steel pendant” suitable for both boys and girls, emphasizing its trendy and unique design. However, the listing was later altered to label the symbol as a “Buddhist manji symbol” before being taken down altogether.

This incident was highlighted in Fox News’ “Antisemitism Exposed” newsletter, which tracks the alarming rise of anti-Jewish prejudice globally. The newsletter underscored the dangers of platforms allowing explicitly antisemitic symbols to be marketed as fashion accessories, a move critics say prioritizes engagement over user safety. Jewish on Campus, an organization representing Gen Z Jewish voices, condemned the sale, stating, “When a platform allows an explicitly antisemitic symbol to be marketed as fashion, it signals a failure to protect Jewish users.”

The timing of this controversy coincides with a broader context of increasing antisemitic violence and hate incidents. According to a senior research fellow at George Washington University and former FBI supervisory special agent in Tel Aviv, David Zimmermann, antisemitic incidents have surged by 340% worldwide since 2022. His analysis warns that Western leaders must urgently address Islamist-inspired antisemitic violence before it escalates further.

In parallel to the TikTok controversy, federal authorities have foiled a New Year’s Eve terror plot in Southern California. Four alleged extremists linked to the anti-government Turtle Island Liberation Front were indicted for planning bombings targeting businesses and Immigration and Customs Enforcement agents. The FBI intercepted the plot during weapons testing in the desert, seizing pipe bombs and detailed attack plans before any harm could occur. The FBI and Department of Justice continue to monitor and combat domestic terrorism threats.

Meanwhile, 2025 saw a significant reshaping of U.S. influence in the Middle East, with American-backed Israeli forces and diplomatic efforts led by former President Trump ending the Gaza war and weakening Iran’s regional power. Analysts note that this assertive approach has reinforced U.S. leadership and altered longstanding assumptions about American retrenchment in the region. The U.S. Department of State highlights that such strategic moves are critical in maintaining stability and countering extremist threats.

As the nation grapples with these intertwined challenges, the TikTok swastika necklace episode underscores the need for tech platforms to exercise greater responsibility in curbing hate symbols and protecting vulnerable communities. The Anti-Defamation League has been vocal in urging companies to implement stricter content moderation policies to prevent the normalization of antisemitic imagery.

With antisemitism rising sharply and extremist plots threatening public safety, experts emphasize that vigilance and decisive action from both government agencies and private sector platforms are essential to safeguard Jewish Americans and uphold social harmony.

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Written By
Priya Desai covers technology, platforms and data privacy, with a focus on how AI, social media and digital policy are reshaping work, speech and daily life.
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