Super Bowl Scams Surge as Fraudsters Exploit Data Brokers to Target Fans
NEW YORK, NY — As millions of Americans gear up for the Super Bowl this February, cybersecurity experts warn of a sharp increase in scams targeting fans through sophisticated data-driven schemes. Fraudsters are exploiting personal information sold by data brokers to send highly targeted fake alerts about tickets, streaming accounts, and betting freezes, aiming to steal credentials and sensitive data.
The Super Bowl, known as the biggest sporting event in the United States, has become a lucrative season for scammers who capitalize on the excitement and urgency surrounding the game. Unlike traditional spam, these scams are carefully tailored using detailed consumer profiles compiled by data brokers—companies that collect, package, and sell personal information to marketers and, unfortunately, to criminals.
“Scammers don’t just send out random messages,” said cybersecurity analyst Kurt Knutsson in a recent report. “They use data brokers to identify people who are likely to engage with Super Bowl-related content and then craft convincing messages that mimic legitimate alerts.” These messages often claim that a ticket couldn’t be delivered, a streaming account requires verification, or a betting account has been locked due to suspicious activity.
These fraudulent communications frequently include links or prompts to “unsubscribe” or verify accounts, which instead lead victims to phishing sites designed to capture login credentials and other personal details. The Federal Trade Commission (FTC) has long advised consumers to be wary of unsolicited messages and to avoid clicking on suspicious links, especially those related to high-profile events like the Super Bowl.
Data brokers play a central role in this ecosystem. By aggregating information from public records, online activity, and commercial transactions, they create comprehensive profiles that can be sold multiple times. This practice, while legal, raises significant privacy concerns. The FTC’s Data Broker Report highlights the risks associated with such data collection and calls for greater transparency and consumer control.
Experts recommend that consumers take proactive steps to limit their exposure, such as opting out of data broker lists and using privacy tools to reduce digital footprints. The FTC provides guidance on how to opt out of marketing lists and protect personal information. Additionally, the Cybersecurity and Infrastructure Security Agency (CISA) offers resources on recognizing and avoiding phishing scams.
The timing of these scams is no accident. The Super Bowl creates a perfect storm of distraction and eagerness, conditions that scammers exploit to increase their chances of success. The Department of Justice has noted that major events often see spikes in cybercrime, as criminals take advantage of the heightened online activity.
Consumers are urged to verify the authenticity of any Super Bowl-related communications by contacting official sources directly rather than responding to unsolicited messages. The USA.gov online safety portal provides additional tips on maintaining security during high-profile events.
As the Super Bowl approaches, vigilance remains the best defense against these increasingly targeted scams. Awareness and caution can protect fans from falling victim to fraudsters who prey on the excitement of the game and the vulnerabilities in data privacy.
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