In-N-Out Removes ‘67’ from Order System Amid Viral ‘6-7’ Craze
LOS ANGELES, Calif. — In-N-Out Burger, the beloved fast food chain known for its simple menu and cult following, has quietly removed the number “67” from its order ticket system in response to a viral social media phenomenon known as the “6-7” trend. Employees at multiple locations confirmed the change, noting that the ticket sequence now skips directly from 66 to 68.
The decision comes after videos surfaced online showing groups of teenagers and young adults eagerly awaiting the call of the number “67,” only to erupt in loud, exuberant celebrations when it was announced. The trend, which has no clear meaning, is widely believed to have originated from the song “Doot Doot (6 7),” by the artist Skrilla, and has since permeated internet culture to the point that Dictionary.com named “67” the 2025 word of the year. The dictionary described it as “meaningless, ubiquitous and nonsensical,” capturing the essence of what some have called the “brainrot” of perpetual online content consumption.
An employee at a Los Angeles In-N-Out location confirmed the removal of “67” about a month ago and also noted that the number “69” was similarly taken out of the system for related reasons, given its more salacious connotations and viral status. This move reflects the chain’s attempt to maintain order and avoid disruptions caused by the viral trend.
The “6-7” phenomenon highlights the unpredictable ways in which internet culture can influence real-world business operations. In-N-Out, which prides itself on efficiency and customer experience, found itself adapting to the whims of social media-driven behavior. The chain’s response underscores the challenges businesses face in navigating viral trends that can disrupt everyday operations.
The removal of these numbers from the ticket system is a rare example of a fast food chain altering its internal processes due to internet culture. It also speaks to the broader impact of digital trends on physical spaces and consumer interactions. While “67” has no intrinsic meaning, its sudden rise to fame and subsequent removal from the ordering system illustrate how online phenomena can ripple into unexpected areas.
In-N-Out’s decision has sparked conversations across social media platforms, with some praising the chain for its pragmatic approach and others lamenting the loss of a quirky cultural touchstone. The company has not issued an official public statement but employees have confirmed the changes internally.
For more on how internet trends influence business practices, see the Federal Trade Commission’s guidelines on marketing and consumer protection. Insights into digital culture’s impact on commerce can also be found through the National Telecommunications and Information Administration. Additionally, the U.S. Census Bureau provides data on consumer behavior shifts in the digital age. For dictionary and language trends, Dictionary.com offers detailed analyses and annual word selections.
As the “6-7” trend continues to evolve online, it remains to be seen whether other businesses will follow In-N-Out’s lead in adjusting their operations to accommodate viral internet phenomena. For now, the absence of “67” on In-N-Out’s ticket system stands as a testament to the unexpected ways internet culture can shape even the most routine aspects of daily life.
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