Melissa Joan Hart’s AI-Generated Dress Order Goes Hilariously Wrong

15 December 2025 Entertainment

LOS ANGELES, Calif. — In an era where artificial intelligence is increasingly shaping online shopping experiences, even celebrities are not immune to its quirks. Actress Melissa Joan Hart, known for her roles in “Sabrina the Teenage Witch” and “Clarissa Explains It All,” recently found herself the subject of an internet-wide chuckle after her attempt to purchase a dress based on an AI-generated photo ended in disappointment.

Over the weekend, Hart took to Instagram to share a side-by-side comparison of the dress she expected to receive versus what actually arrived at her doorstep. The image quickly went viral, capturing the frustrations many consumers face when online product images don’t match the physical items. “What I ordered…. what I received! Online ordering sucks! Going rogue for my fancy ugly sweater look this year now,” Hart captioned the post, adding a self-deprecating note about the dress’s blurry appearance in real life.

The dress in question was listed online for $34.99, described as being made from “95% Cotton-5% Nylon,” though the quality and appearance clearly fell short of expectations. While it remains unclear where exactly the AI-generated photo was first used, the incident underscores growing concerns about the reliability of AI images in e-commerce.

Experts from the Federal Trade Commission have long warned consumers to be cautious when shopping online, especially when product images seem too good to be true. The FTC advises buyers to look for verified reviews and to be wary of listings that rely heavily on computer-generated images rather than actual photographs.

Not one to be discouraged, Hart shared a follow-up post showcasing her own DIY project to create an “ugly” holiday dress, embracing the mishap with humor and creativity. This personal touch resonated with fans and highlighted a growing trend of consumers turning to handmade or personalized fashion as a response to the pitfalls of mass-produced online goods.

As AI technology continues to evolve, the National Telecommunications and Information Administration is actively engaged in discussions about how to regulate AI-generated content to protect consumers from misleading advertising and ensure transparency.

Meanwhile, the Consumer Product Safety Commission encourages shoppers to report products that do not meet advertised standards, helping to maintain accountability in the marketplace.

Melissa Joan Hart’s experience serves as a humorous yet cautionary tale for anyone navigating the increasingly complex world of online shopping where AI-generated images are becoming commonplace. It’s a reminder that, despite technological advances, a keen eye and a bit of skepticism remain essential tools for consumers.

For more information on safe online shopping practices and consumer rights, visit the FTC’s consumer protection page.

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