Rice University Offers Free Beer and Ice Cream to Boost Attendance for Upcoming Football Game

HOUSTON, Texas — November 22, 2025 — Rice University is encouraging student attendance at its football game against North Texas this Saturday by offering free beer and ice cream to fans, officials said.

The university’s athletic department announced the promotional event as part of an effort to increase turnout at Rice Stadium for the late-season contest. Organizers hope the incentives will draw more students to support the Owls during the home game.

According to authorities, the giveaway will be available to attendees of legal drinking age, with beer distributed in designated areas to ensure compliance with campus policies and local regulations. Ice cream will be offered to all fans attending the game.

Rice’s football team is preparing for the game amid a season marked by competitive play in Conference USA. The matchup against North Texas is seen as an opportunity to rally student support and enhance the home-field advantage.

Officials noted that the promotion is part of a broader strategy to engage the student body and foster a spirited atmosphere at athletic events. Previous efforts to boost attendance have included themed game days and special halftime activities.

The university also emphasized adherence to safety protocols during the event, including responsible alcohol consumption and crowd management measures.

Rice’s initiative reflects a growing trend among college athletic programs to use creative promotions to increase fan participation, particularly as teams seek to fill stadiums and create vibrant game-day experiences.

The game is scheduled to kick off on Saturday afternoon, with gates opening several hours beforehand to accommodate the anticipated crowd. Fans are encouraged to arrive early to take advantage of the giveaways and pregame festivities.

Rice University continues to balance athletic engagement with campus safety and compliance, aiming to provide a positive environment for students and supporters alike during the football season.